2020 · Mexico City · Product design
KUDO
A bike-mounted case that lets young people take their important things from one home to the other without the hassle.
Two homes, one bike
Everything that has to travel, in one grab
31–37% of children in Mexico don’t live with both parents in one household, and travel between two homes — increasingly by bike.
- Clicks onto the handlebar, opens flat into an organiser
- Holds tablet, sunglasses, charger, keys
- Aluminium alloy mount, ABS body, wooden lid
- 150 × 70 mm · four colourways
My role
Product designer
From user research to physical prototype. Concept, form, mechanism, materials, colour and the technical drawing set. Modelled in Solidworks and prototyped in Mexico City.
31–37%
of children and young people under eighteen in Mexico do not live with both biological parents in the same household, according to the national statistics bureau INEGI. They travel between two homes.
At the same time, young people are choosing the bike more and more often. Two trends that meet on the same handlebar.
| Design driver | Requirement |
|---|---|
| Two homes | Everything important in one grab |
| Bike first | Mounts and releases in seconds |
| Teenage use | Neutral form, four colourways |
| City | Closed, weather resistant, lockable |
Source: INEGI household composition, minors under eighteen
- 01User researchInterviews with teenagers who move between two households, and what they carry every time.
- 02Form and mechanismA handlebar mount and a case volume sized on the real objects: tablet, glasses, charger, keys.
- 03Physical prototypeCAD in Solidworks, then a built prototype.